Ryan Dossey’s tools for growing his RE business
If you’re an existing “off-market” investor and interested in scaling your business here’s a list of the tools and services that I’ve used to scale into an 8-figure portfolio holder, and a owner of 7-figure flipping operation.
Handwritten Direct Mail | Ballpoint Marketing
Since I started building my business, I realized that copying what everyone else does led to mediocre results. Instead of doing the traditional yellow letters and text postcards, I designed my own “birthday invitation” letter with real blue handwriting.
The results were explosive: getting double the response rates that “junk mail”; and those responses were quality, not junk. You can check out the letter and the postcards I use every week for my RE business here:
Lead Intake | Callporter
Since I was doing consistent marketing, and going on appointments weekly, I was getting tired of answering those calls. They were coming in at the worst times: while I was eating dinner with the family, on vacations, and during appointments. I started looking around, using different options like PatLive and VA’s. The issue was that none of them understood the real estate market, AND there was a huge language barrier; in other words:
I was losing deals because of incompetent phone reps.
Instead, I decided to create an intake answering team that’s US-based. I trained them in REI and developed my own bullet-proof scripts. The results? My new answering service was better than me at recognizing a real seller from a tire-kicker, and automatically booking my calender with quality sellers. Today, it’s a fully built service available to all real estate investors who’re marketing for off-market deals.
Other tools and services that I currently use to operate my RE businesses…
(These are tools I currently use and highly recommend. That’s why some of these links might be affiliate links where I get paid a commission)
D4D + List Pulling | DealMachine
DealMachine is a great tool I use for pulling niche lists. They have the best map select tool I’ve ever seen. They have MLS data to run Comps, and it’s really straightforward. You can also upload a list to DealMachine and it will tell you who owns each property immediately.
DealMachine was originally known for their D4D app (Driving 4 Dollars). It’s a great way to get started, particularly if you have a smaller budget. This is a list no one else has and is great for finding your first deal.
List Pulling | Propstream
To build marketing lists I used to pay $0.20 per NAME with List Source. I now pay $99 a month and can download 10,000 records. That’s just $0.01 a name! Propstream is a fantastic tool that I think all investors should use. They make it stupidly simple to pull basic lists like absentee owners with equity, vacant properties, cash buyers, and more.
Here’s a video of how to pull inherited properties inside of Propstream.
Lead Management | RESimpli
I’ve tried many CRMs. I even spent $250,000 to have my own built inside of Podio but scrapped it after 6 months. No other CRM (even my own) can do what RESimpli does (while keeping it SUPER simple). It’s business in a box; it tracks marketing #’s expenses, has full follow automation capabilities, and of course… tracks all your leads. I personally run my entire acquisition operation inside of it.
Get 10% off RESimpli by using the coupon code: CCCF
Websites | Carrot
I have had over 1,500 motivated seller leads come through my investor carrot site over the years.Historically we have averaged an 8.52% conversion rate on organic SEO traffic, a 7.17% conversion rate on Google Pay-per-click/Fb ads, and a 1.5% conversion rate on direct traffic. Anytime someone asks me why we use a “template” site I simply reply with one word… CONVERSIONS.
My Carrot site has averaged a 5.15% conversion rate for years.
Data | Realeflow
I use these guys’ artificial intelligence data every single month. They track over 800 data points on every property in the country and score them on their likelihood to sell. Their data is so good that the month I sold my personal residence they had ME ON THE LIST. I’ve used them ever since. We just got a deal off their data last week. You only need their $75 a month account and it’s either $75 a zipcode per month (for the Ai data) or $1,500 for the entire market. I pay for my entire market.
This is one of the most advanced niche’ lists you can get.
Drip follow up | OmniDrip
80% of more of my deals come from follow up.
Most investors that are struggling — it’s usually because they’re not working their leads; they don’t have an organized way to follow up. I hired the man behind this business, OmniDrip, to create automatic drip follow up for our existing CRM. He’s the top copywriter in the REI industry, and creates copy-driven messages that hit the seller at the right time with the right message.
See some samples below… Then use the code “CCF” or mention you came from me to get 5% off.
I can teach you how to setup your business exactly the way I have, with coaching, community, and accountability…inside the Create Cash Flow Mastermind.
Here are two options you can take today if you’re interested…
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